I know a lot of fans are upset about What If and its continual attempts at making Steggy a thing.
But I don't see it as Disney has won? I came into this fandom in 2021, long after Endgame stopped any chance of further canon Steve and Bucky interactions, and I know of fans who came into the fandom long after that.
Because the magic is still there. Because CATWS was a genuinely well-written story and a well-presented movie. The plot, the themes, the characters, the action, the music -- all of it culminating in a climax where the main character reverses 70 years of manipulation and torture with a simple phrase, and in doing so, saves both him and the person he says it to.
Whether you choose to see them as romantic or platonic or anything else, that unbreakable bond is there.
What If and Rogers Musical are cheap knockoffs trying to capitalise on the same magic without understanding what created the magic in the first place. It's the sacrifice and the loyalty, the shared loss and shared experience, the same wanderlust and same homesickness. It is the thematic relevance and the narrative significance. It is the fact that Bucky was tied to Steve's identity as much as Steve is tied to Bucky's, that every key beat in Steve's journey to becoming Captain America and upholding his values involved Bucky.
The real tragedy about the Steve-Peggy story - as a Peggy fan had pointed out actually - is that even in What If, her story remains subservient to Steve. Not What If Steve, but canon Steve. Unlike other stories in What If, where a simple change leads to a butterly effect of an unrecognisable future, the direct effect of copying Steve-Bucky's interactions beat for beat is that "Peggy" becomes the least consequential factor in the story. "She is just as good as Steve", the writers want to say, "she brought forward feminism by 2 decades". But the reality is…she continues to be a non-character and a non-factor, because even in a timeline as significant as a woman becoming the first super soldier, the universe barely changes. It simply fills in the holes with other characters and continue on the same inevitable path.
Bad stories are forgettable, good stories last forever. Remember when we had that hilarious poll against OFMD and a bunch of people came out of the woodworks to vote for Stucky even though they had long left the fandom? Because a good story has magic, and it's left an indelible print on many people's lives.
Disney had already lost the day Steve uttered, "I'm with you to the end of the line, pal." The characters belong to us now.
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